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covid research

12/8/21

By Maryland Today Staff 

While the world contended with a pandemic, social media platforms and other sources spewed billions of misleading health messages at users—more than 3.8 billion times on Facebook over the course of a year, according to one study—a dynamic that University of Maryland researchers and their colleagues say can lead to adverse public health outcomes ranging from mistrust in reliable information sources to deaths from disease.

Now, these risk communication experts in the Department of Communication and at the University of Georgia (UGA) are collaborating with researchers at the U.S. Food and Drug Administration (FDA) to develop and test messaging strategies that can help overcome misinformation during public health emergencies.

Supported by a three-year, nearly $225,000 award from the FDA, communication Professor Brooke Fisher Liu and Yan Jin, professor of public relations and Georgia Athletic Association professor at UGA, will develop and test message strategies concerning vital health information that can help keep people safe.

“Past research found a clear link between COVID-19 misinformation exposure and vaccine hesitancy,” said Liu, the project’s principal investigator. “Research also connects misinformation exposure to lower compliance with government health and safety guidance. In short, misinformation is just as great of a threat to public health as the virus that causes the COVID-19 disease, but our knowledge is limited on how to combat misinformation.”

The researchers will be among the first to explore how public health misinformation can be corrected through strategic risk communication and what methods work best in thwarting misinformation. They will conduct two large-scale online experiments on how messages containing misinformation and various types of corrective responses are interpreted by U.S. adults.

“This project exemplifies the importance and promising future for more collaborative risk and crisis communication research across universities and with the government to provide theory-driven, evidenced-based insights to protect public health and safety,” said Jin, co-principal investigator.

Liu and Jin’s research collaborations date back to 2001, when they both studied in the graduate program at the Missouri School of Journalism. Now they are joined by graduate research assistants Tori McDermott from UMD, and Xuerong Lu from UGA.

In addition to the experimental results, the research team will also provide a targeted deep-dive analysis of previous research, and will recommend best practices for how public health agencies can combat health misinformation for current and future threats.

This article was adapted from a news release by the University of Georgia.

Last year, the Dean of the College of Arts and Humanities created a COVID Relief Fund to help support TTK faculty in completing scholarly and creative projects. This special purpose fund will continue through spring 2022 to help assistant professors and associate professors who have had limited access to materials and other resources they need for projects that are important for tenure and promotion purposes. 

Funds up to $1,000 will be awarded to TTK faculty who can demonstrate a need for funds due to COVID. The project funded must advance faculty’s promotion and tenure goals. Priority will be given to assistant professors but associate professors are eligible as well. Funds must be expended by the end of the 2022 calendar year.

Examples of acceptable requests are: costs for digitization of materials from an out-of-state library or archive; hiring research assistants or archivists at an hourly rate to obtain research materials from an out-of-state museum; postage and shipping to receive materials to your home. Travel is now eligible, provided that it is necessary and essential to completing the research that was stalled due to COVID. Travel must also fit current UMD travel restrictions. This special purpose fund will not support teaching releases, summer salary, or stipends or cash support for any other reasons.

Required Documents:

  1. ARHU Research COVID Relief Fund Application Form: online application form

  2. Project Description (two-page maximum, single-spaced with one-inch margins, at least 11-point font): Detail the project’s objectives and how it will meet tenure/promotion goals. Address how COVID has affected the completion of the project. Then explain how the funds will eliminate the barrier. 

  3. Budget and Justification (two pages maximum): Provide an itemized budget and justify each expenditure. 

  4. You must include documentation (web info or email) from sources outside of UMD confirming proposed costs associated with the project. 

Submission Process:

Complete the application form and upload all required documents via the online application found here. Applications are accepted on a rolling basis.

Award Expectations:

Awardees will work with their department budget manager to arrange for payment of itemized costs or reimbursements.

A report (two-page maximum) will be required within a year of award date and should summarize use of funds and how they helped achieve tenure/promotion goals. All awarded funds must be spent by the end of 2022. Funds not spent will be returned to the college. Successful applicants will receive additional guidance in their notification letter.

 

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