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Research and Scholarly Work

2/26/21

By Lexi Gopin

The trailer for the documentary PUSHOUT: The Criminalization of Black Girls in Schools, begins with a viral video of a young Black girl being pulled out of her desk at school and slammed to the ground by a school officer. The video is both horrifying and infuriating, but it is not an isolated incident. Dr. Monique Morris, an award-winning author and scholar, joined the University of Maryland’s education and arts and humanities colleges as a part of a lecture series Tuesday night to discuss her documentary, based on her 2015 book PUSHOUT.

Morris spoke about the documentary, the research methods within the film and what people can do to end the criminalization of Black girls in schools. The webinar cut across the intersections of race and gender in the education system and brought to light an important way to uphold justice: showing up as your authentic self without being a savior.

To contextualize the issue, Morris explained how the U.S. Education Department originally organized the school-to-prison pipeline data by race and sex separately, which ignored the major injustices Black girls face in school. 

“We heard cases that included 6- and 7-year-old Black girls arrested for having tantrums in their classrooms, or Black girls getting suspended for wearing head wraps during Black History Month, or thrown around by school resource officers,” Morris said. 

These stories weren’t the main focus of the conversation surrounding the school-to-prison pipeline, and they were treated as isolated incidents. It wasn’t until the UCLA Center for Civil Rights analyzed this data and brought to light a problem many already knew was true: that Black girls were facing more expulsions than boys.

Morris pointed to a study from the Georgetown Center of Poverty and Inequality that said Black girls are more likely to be suspended than white girls, even for minor violations. Despite this, the conversation at that time still focused on boys and men.

This is why Morris’ documentary is critical within the conversation of justice and equality in the education system for Black girls.

A large part of the film is interviews with young Black girls about their personal experience in which they are looking directly into the camera. Morris said this was intentional. 

“We wanted girls to directly engage the viewer to call upon an element in the viewing of the film that would invite the viewer to be much more engaged and not a passive person experiencing this film, but to actually feel as if they’re in conversation with her,” she said. 

The interviews were included in the film to highlight the experiences that back up the numbers, facts and statistics we often see in documentaries. 

Morris reflected on one story of a 16-year-old girl she worked with who had been sex trafficked and was in foster care. 

“The school captured her as a girl who was constantly in fights and never showing up to class,” she said. “And what they were missing were all of these life traumas that were informing why she was absent, why she was fighting, why she felt disconnected to her learning space.”

This story brought up an important point for Morris; by bringing her “full self” to the conversation, she was able to connect and understand the experience of this young girl. 

“No one had asked her about her educational goals until I stepped into that room and was the first person to talk to her about what might be possible for her,” she explained. 

Morris said that is the best way to take part in the movement and to keep young girls in school and away from the juvenile court system. Morris also said it’s important to aid the healing process instead of disciplining young girls. The experiences of the girls Morris has worked with showed her “how dire it is that our schools become locations for healing so that they can become locations for learning.” 

Morris is the executive director for the organization Grantmakers for Girls of Color that works to advance conditions for Black, Indigenous and other girls of color. She is also the founder of the National Black Women’s Justice Institute and started a COVID-19 response fund, as well as the Black Girl Freedom Fund

“Our function is not to save Black girls, but rather to help them pull out the wisdom that already exists in their bones, and remember who they are, and structure our engagement with them in the development of tools that will help them be whole to live just and liberated lives,” she said. 

The College of Arts and Humanities announces that the Dean has created a special COVID Relief Fund to help support TTK faculty who have been met with barriers to their promotion and tenure goals over the last year due to COVID. This special purpose fund is to help support assistant professors and associate professors who have been impacted by the current pandemic and have had limited access to materials and other resources they have needed for their projects that are required for tenure and promotion purposes.

Funds must go specifically to costs that have been created due to COVID, and if met, help reach tenure and/or promotion goals. Funds up to $1,000 will be awarded to TTK faculty who can demonstrate a need for funds due to COVID that advance faculty’s promotion and tenure goals. Priority will be given to assistant professors but associate professors are eligible as well. Funds must be expended by the end of the 2021 calendar year.

Examples of acceptable requests are: costs for digitization of research materials from an out-of-state library; hourly rate for assistant or archivist’s labor to obtain research materials from out-of-state museum; postage and shipping to receive materials to your home from off-site facility. No faculty salary will be provided and no travel expenses will be allowed.

Required documents:

  1. Special ARHU COVID Relief Fund Application Form: online application form
  2. Project Description (two-page maximum, single-spaced with one-inch margins, at least 11-point font): Detail the project’s objectives and how it will meet tenure/promotion goal. Address how COVID has affected the completion of the project. Then explain how the funds will eliminate the barrier and assist in completing the project.
  3. Budget and Justification (two pages maximum): Provide an itemized budget on one page, and justify each expenditure on the second page.
  4. You must include documentation (letter or email) from any source outside of UMD confirming proposed costs associated with project. Faculty can submit estimates for this application, but documentation should be consistent with those estimates.

Deadline for applications is 5 pm Friday, April 23, 2021.

Submission Process:

Complete the online application form and upload all required documents by 5 pm April 23, 2021.

Award Expectations:

ARHU will transfer awarded funds to the faculty member’s department account. Awardees will work with department budget manager to either get reimbursed for costs incurred or to submit invoices for direct payment.

A two-page report will be required nine months after award date, and it should summarize use of funds and how they helped achieve your tenure/promotion goal. All awarded funds must be spent by end of 2021. Funds not spent by then will be refunded to the college. Successful applicants will receive any additional guidance in their award notification letter.

2/19/21

By Sala Levin ’10

A young woman and her lover murder her husband, leading to a media monsoon as reporters and photographers follow the case. Eventually, the woman finds herself seated in the electric chair. 

The sensational real-life events behind Sophie Treadwell’s 1928 play “Machinal” take on a new glow nearly a century later as the UMD’s School of Theatre, Dance, and Performance Studies premieres a high-tech digital version tomorrow night incorporating at-home green screens, virtual projections onto a central set, and actor-operated lighting rigs. 

“This is research,” said Director Brian MacDevitt, lecturer in dance/theatre design and production, and a five-time Tony winner for lighting design. “This is exactly what we should be doing at the school.”

Tech behind "Machinal" performance

“Machinal” will be TDPS’ fourth virtual main-season show since the COVID-pandemic stopped most live in-person performances nationwide nearly a year ago; the school has focused on creating innovative ways to present productions with casts, crews and audiences at home. 

Treadwell was working as a journalist in 1927 when Ruth Snyder and Judd Gray were convicted of killing Snyder’s husband, Albert. Her observations about the trial and the publicity surrounding it inspired her to write “Machinal,” in which the main character, a stenographer, is “trapped in the machine of her life without ever having the experience of her own thoughts or ideas,” said Ebie Prideaux ’21, who plays the main character, known simply as “A Young Woman.”

“It’s really interesting, as much as it was written in 1928, how much it connects to today, especially in conversation with mental health and specifically anxiety,” said Prideaux. 

The play may have fresh relevance in the wake of the documentary released last week, “Framing Britney Spears,” which has prompted a national conversation on how the media and public treat young women. Prideaux pointed to another piece of popular culture that influenced her understanding of the work: “I binge-watched ‘The Crown’ with my mom over winter break, and every single day in rehearsal I’d say, ‘This is Diana’s story,’” she said. 

The costumes, designed by Madison Booth MFA ’21, reflect the idea of finding one’s place as a woman in a world run by men: Many of the women’s outfits incorporate menswear, often oversized to suggest that the person wearing it doesn’t quite fit in.

The virtual production tasked all 19 actors with becoming their own crew and hair and makeup team. Each member of the cast, performing from home, received a green screen to set up, as well as a lighting package of six channels operated via individual switches; when the lighting needs to change for a new scene, it’s up to each actor to make that happen. Film of a model set will be projected onto the screens during the performances. During one scene that takes place in a speakeasy, for example, each actor will perform in front of the speakeasy’s set, zoomed into their homes.

“As an actor, you (typically) have the privilege of not having to worry if anything technically goes wrong,” said Prideaux. “I was like, ‘Oh my God, if anything goes wrong, it’s completely my fault,’ but that mindset quickly went away right when we started working with all of the grad students and professionals we brought in.”

The School of Theatre, Dance, and Performance Studies will present “Machinal” at 7:30 p.m. Saturday. Reserve free tickets on the Clarice Smith Performing Arts Center's website. Electronic tickets include a link to the event.

Dress rehearsal photo by David Andrews; behind-the-screens photo courtesy of Rochele Mac MFA ’21.

2/25/20

By Jessica Weiss ’05

When Jordana Moore Saggese was growing up in Nashville, Tennessee, there was no art museum in town. So, until high school, Saggese, associate professor and associate chair of Maryland’s Department of Art History & Archaeology, connected art with the paintings she saw during a visit to former president Andrew Jackson’s home, The Hermitage.

“Literally going to a plantation and seeing white people on the walls,” she said. “That was my experience of art.”

Now a researcher of modern and contemporary American art, Saggese is working to broaden the field of art history to give a more prominent voice to the contributions of non-white artists. She is a scholar of the American artist Jean-Michel Basquiat (1960-88), who was of Haitian and Puerto Rican descent, and teaches students to recognize and challenge “otherness” in art and visual culture. In her role as editor-in-chief of Art Journal, a publication of the College Art Association of America, she seeks to make space for greater diversity in the field of art history. She is the first Black woman in the journal’s 80-year history to serve in that role.

Art Journal's Blackness issue

Last month, Saggese oversaw the first-ever issue of Art Journal to focus explicitly and exclusively on “Blackness.” In 134 pages of scholarly essays, book reviews and exhibition reviews, the issue counters the discipline’s dominant narratives of whiteness and white supremacy through an “intentional conversation around the experiences, expressions and theorizations of Blackness.”

“I know it is a pretty bold move to call out the discipline and play a part in unmaking its history,” she said. “But this was my moment of saying ‘You know what? I’m actually going to take a stand here.’”

Saggese first caught a glimpse of the contemporary art she would go on to study in 1997, when she and a friend decided to leave their senior prom early to rent a movie from Blockbuster. On a whim, they chose Julian Schnabel’s “Basquiat,” a biographical drama about the late artist, known for his colorful, graffiti-like images. 

“Basquiat’s art challenged everything I thought art could be,” she said. “It was messy, it was expressive, it was conceptual, it had language on it, it had layers upon layers, it was opaque, it was dense, it was difficult. And I kept that experience in the back of my mind as I entered university.”

Saggese attended Vanderbilt University as a first-generation college student and found herself enraptured by her art history electives and the range of artworks she was suddenly exposed to, from Chinese art to Mexican muralism. After one particular lecture on Dada, an early 20th century movement of European avant-garde art, she realized art was “not something meant only for the elite, but that it could also be a form of rebellion.” She declared a major in art history her senior year and, at the last moment, applied for graduate school.

That final year, while fulfilling her lower-level art history major requirements, Saggese had what she calls a “rude awakening.”

Whereas her previous art history courses opened her eyes to diverse works and perspectives, the instructor of her art history survey lecture—intended to be a comprehensive, global overview of the history of art—projected a succession of images of a “mostly white, male, heterosexist art history.”

“I immediately began to question it,” she said. “I thought to myself ‘why are we talking just about Western Europe? What happened to the other works I had learned about?’”

That experience set her on a path to question the “colonialist logic” she began to see in much of modern art history and to explore what she could do to change it. As she entered graduate school, she knew that she would be devoted to taking seriously the artists that few people were talking about.

Saggese went on to get her Ph.D. in modern and contemporary art history at the University of Illinois at Urbana-Champaign and has now published on Basquiat in academic outlets and catalogues for exhibitions in New York, London, Germany, Montreal and Paris. Her first book, “Reading Basquiat: Exploring Ambivalence in American Art,” published in 2014, is a monograph—the ultimate critical recognition in the history of art—that reconsiders the artist’s place in the history of modern American art. (The book was recently rereleased in paperback.) She also wrote the script for a TED-ED talk on Basquiat.

Next month, she will publish “The Jean-Michel Basquiat Reader: Writings, Interviews and Critical Responses,” a comprehensive sourcebook of the artist that aims to provide a full picture of his views, his working process and the critical significance of his work. 

In an advance review, Sarah Elizabeth Lewis, associate professor, history of art and architecture and African and African American studies at Harvard University, called the publication an “extraordinary, riveting scholarly reader … [and] a significant contribution to the fields of contemporary art, American art, and the discipline of art history at large."

Saggese is also working on a book called “Game On: Boxing, Race, and Masculinity,” which looks at visual representations of Black male heavyweight boxers from the late 19th century, a project for which she was recently awarded a University of Maryland Independent Scholarship, Research, and Creativity Award (ISRCA).

She arrived at the University of Maryland (UMD) in 2018, drawn to the university largely thanks to David C. Driskell, the legendary artist and Distinguished University Professor recognized worldwide for his scholarship and expertise in African American art. At UMD, her teaching is informed by her interests in the history of photography, print culture, abstraction, conceptual art, performance art, post-colonial theory and disability studies. She offers undergraduate courses in American art, African American art and critical race art history.

“I truly rely on the fact that every student is an expert of their own experience—if you’re coming into my classroom you will never feel out of place,” she said. “I ask students to question the hierarchy of what’s art and what’s not art, as well as the hierarchy of western versus non-western art, to think critically about the images they consume.”

She became editor-in-chief of Art Journal in 2018 with the explicit goal to foreground writers and artists of color and increase representation of non-European, non-western art in the journal’s pages. Shortly after, submissions to the journal in the areas of African American and Black art increased by 500%. That led Saggese to the idea of an issue devoted entirely to Blackness.

As editor-in-chief, she is responsible for the entire editorial process, from soliciting submissions to final layout.

The Blackness issue features artist projects by two Black women and book and exhibition reviews that center entirely on works by and about Black artists. The feature essays focus on artists who explore the “histories, sensations and consequences of Blackness in their work.” Saggese is also featured in a video that accompanies an introductory essay. The entire issue is free to read through March 31.

Karin Zitzewitz, the current chair of the Art Journal editorial board and interim chair of the Department of Art, Art History and Design at Michigan State University, said Saggese has shown grace and flexibility during an extremely challenging time to “set the right tone” for the journal. 

“The Blackness issue is a fantastic project,” Zitzewitz said. “It brings attention to the rigor and energy in the field of African American art history, which is built upon decades of work by Black artists—right up to the present—as well as exciting methodological and theoretical debates. Jordana has built upon her own position in the field and her network of friends and allies, in order to draw our focus to the lively community around Black art.” 

It’s especially poignant at a moment when the country is reckoning with its foundational history of racism and as COVID-19 has devastated many Black communities, Saggese said. Holding the final product—boldly published with a black matte cover—was a kind of “out of body experience.”

“I feel in so many ways that this issue is a culmination of everything I’ve ever wanted to do in the discipline,” she said.

Top photo by Sarah Deragon. Second photo features the cover of Art Journal's Blackness issue.

2/9/21

By Mariana Lenharo

Philip Resnik was a computer science undergrad at Harvard when he accompanied a friend to her linguistics class. Through that course, he discovered a fascination with language. Given his background, he naturally approached the topic from a computational perspective.

Now a professor at the University of Maryland in the Department of Linguistics and the Institute for Advanced Computer Studies, Resnik has been doing research in computational linguistics for more than 30 years. One of his goals is to use technology to make progress on social problems. Influenced by his wife, clinical psychologist Rebecca Resnik, he became especially interested in applying computational models to identify linguistic signals related to mental health.

“Language is a crucial window into people's mental state,” Resnik said.

With the support of Amazon’s Machine Learning Research Award (MLRA), he and his colleagues are currently applying machine learning techniques to social media data in an attempt to make predictions about important aspects of mental health, including the risk of suicide.

Developing more sophisticated tools to prevent suicide is a pressing issue in the United States. Suicide was the second leading cause of death among people between the ages of 10 and 34 in 2018, according to the Centers for Disease Control and Prevention (CDC). Among all ages that year, more than 48,000 Americans died by suicide. Resnik noted the COVID-19 pandemic has further increased the urgency of this problem via an “echo pandemic.” That term has been used by some in the mental health community to characterize the long-term mental health effects of sustained isolation, anxiety, and disruption of normal life.

(To continue reading the complete article click here.)

2/10/21

By Jessica Weiss ’05

Maryl B. Gensheimer, associate professor of Roman art and archaeology and director of undergraduate studies in the Department of Art History & Archaeology, has been awarded the Council of Graduate Schools' (CGS) 2020 Gustave O. Arlt Award in the Humanities for her book “Decoration and Display in Rome’s Imperial Thermae: Messages of Power and their Popular Reception at the Baths of Caracalla.” 

The award, given annually, recognizes a young scholar-teacher who has written a book deemed to have made an outstanding contribution to scholarship in the humanities. Nominations are made by some 500 CGS member institutions and reviewed by a panel of scholars. 

In “Decoration and Display in Rome’s Imperial Thermae,” Gensheimer takes an interdisciplinary approach to evaluating the art and architecture of the 2,000-year-old Baths of Caracalla, the best preserved of the eight ancient Roman bathing complexes, or thermae, sponsored by the emperors and “one of the most ambitious and sophisticated examples of large-scale architectural patronage in Classical antiquity.” 

A place for exercise, leisure and socializing, the Baths of Caracalla were available to Roman citizens for free and could accommodate some 1,600 people at a time—and up to 8,000 a day. The complex also contained libraries, a gym and gardens.

Headshot of Maryl Gensheimer

Using historical, literary, geographical, mythical, political, religious and social evidence, Gensheimer shows how the decoration of the baths advanced Roman imperial agendas by emphasizing the emperor’s power and position relative to the Romans who enjoyed the baths in their everyday lives. 

“My goal was to...provide new insights into issues of patronage, infrastructure and the resultant experience of daily life in ancient Rome,” Gensheimer said. “In other words, to ask big questions of central importance to the disciplines of classical studies, urban studies and art history and archaeology.” 

Suzanne Ortega, president of CGS, an organization of graduate schools in the United States and Canada, said Gensheimer’s work “contextualizes the cultural significance” of the baths and “the role art and architecture plays in advancing the politics of imperialism.” 

Gensheimer, who is also an affiliate faculty member in the Department of Classics, is currently at work on her next interdisciplinary book project on Roman gardens. 

Drawing of the frigidarium of the Baths of Caracalla by Etienne Dupérac, 1575. BSR Library, Thomas Ashby Print Collection, tapri-L611.D9.021.

2/5/21

By Kimberly Marselas ’00

Researchers in the College of Arts and Humanities have been awarded more than $500,000 in funding from the National Endowment for the Humanities for separate efforts to make Persian and Arabic manuscripts and archival radio collections more accessible.

The grants are among $33 million given nationally to promote broad engagement with history, literature and other humanities, while expanding access to cultural resources.

NEH awarded $282,905 to Matthew Miller, assistant professor of Persian Literature & Digital Humanities and director of the Roshan Initiative in Persian Digital Humanities. Miller’s project uses machine-learning to improve digital recognition of handwritten Persian and Arabic manuscripts and make them more accessible for research, teaching and complex computational analysis. Miller is working with David Smith, an associate professor at Northwestern University.

“Together, the Persian and Arabic manuscript traditions represent one of the premodern world’s largest—if not the largest—archives of human cultural production,” Miller says. “Yet, only 85-90% of it has ever been published in print form. The Automatic Collation for Diversifying Corpora project will enable us, for the first time, to create technology that can produce increasingly accurate transcriptions of these texts at a level of scale previously unimaginable.”

Another $294,265 will support an ongoing project by Digital Humanities Archivist Stephanie Sapienza, who is working with researchers at the University of Wisconsin, Madison and the University of Minnesota, to enhance discoverability of archival radio collections using a linked open data framework.

“Educational and public broadcasting collections are a window into the history of the American experience,” says Sapienza, of the Maryland Institute for Technology in the Humanities. “These collections are not just about unique content. They’re also about unique people and organizations. We’ll use those people and organizations as connective tissue between siloed collections of historic educational radio to promote new discoveries not just about the history of broadcasting, but about the history of how Americans shared their stories with each other during some of our nation’s most culturally tumultuous decades.”

2/1/21

By Charles Schelle

When faculty members from the University of Maryland, Baltimore (UMB) and the University of Maryland, College Park (UMCP) wanted to assemble an interdisciplinary team of researchers to find out what influences the African American community when it comes to vaccine hesitancy, there was no trepidation in wondering if the colleagues would receive support.

“Many of us on both campuses who have interacted see us as belonging to one institution,” said Clement A. Adebamowo, BM, ChB, ScD, FWACS, FACS, professor of epidemiology and public health at the Institute of Human Virology (IHV) at the University of Maryland School of Medicine (UMSOM) and associate director of the University of Maryland Marlene and Stewart Greenebaum Comprehensive Cancer Center’s (UMGCCC) Population Science Program.

“Yes, there may be administration things each person has to sign off on at their personal institutions, but it doesn’t look any different than two people in different departments working together at the same university,” he added.

Adebamowo sees that collaboration in laboratories, classrooms, and communication. He accepted an invitation to work with Xiaoli Nan, PhD, MA, professor and co-director of graduate studies, Department of Communication at UMCP, for their second project together. This one is to understand why African Americans, who suffer disproportionately from the adverse health and economic impact of the pandemic, might accept or reject the COVID-19 vaccines. The goal is to craft messaging that will reduce vaccine hesitancy, and they are developing an online questionnaire for survey participants.

“When you are basically at the same university but on different campuses, I think people are more open to collaborations,” Nan said. “We’re more open to work with researchers from the same institution.”

That collaboration is called the University of Maryland Strategic Partnership: MPowering the State (MPower). Created in 2012, it was formalized as part of the University of Maryland Strategic Partnership Act of 2016. This paved the way for the two universities to combine their research offices, aligning not only their research initiatives but also their infrastructure and leadership. In 2018, Laurie E. Locascio, PhD, MSc, was appointed to lead the joint research enterprise as vice president for research.

Nationally, that work has been recognized for the first time within the research community. The University of Maryland achieved its highest ranking ever in the National Science Foundation’s Higher Education Research and Development (HERD) survey for Fiscal Year 2019, placing 14th overall nationally and eighth among public institutions in research and development (R&D) spending. For the first time, UMCP and UMB were linked as one research enterprise in the ranking, with combined research expenditures of $1.1 billion.

The HERD survey is the primary source of information on R&D expenditures at U.S. colleges and universities and widely recognized as the pre-eminent national university ranking for higher education institutions engaged in sponsored research. 

The UMB and UMCP campuses are 30 miles apart but now linked as one research entity, and Nan, the principal investigator, and Adebamowo found all the skill sets required for this project under one administrative roof.

Nan is a health communications expert, serving as director of the Center for Health and Risk Communication, which includes students and faculty collaborating from the College Park and Baltimore campuses. She also has cultivated rapport with colleagues in Baltimore as a full member of the UMGCCC Population Science Program, which has significant participation from UMCP.

“I’m a communications scientist. I’m not an expert on public health, per se. I don’t know much about interactions with patients in terms of vaccinations,” Nan said.

Adebamowo brings genomics and infectious disease knowledge to the project, which in September received $98,432 in seed grant funding from MPower’s Joint Steering Council.

They rounded out their team by finding a professor in the UMCP School of Public Health plus another faculty member at UMSOM who interacted with patients on the front lines during the pandemic.

“All of those skills together really make our team incredibly strong,” Nan added. “Also, because our project is based on African American acceptance of the COVID-19 vaccine, our colleagues in Baltimore have done a great deal of research among African Americans. Their experience with this minority population is most important to this project.”

In 2018, Adebamowo and Nan earned approval for their research on framing human papillomavirus vaccination messaging for African American parents, leading to $2.2 million in funding through the National Cancer Institute of the National Institutes of Health. The project runs through 2023.

That familiarity enabled them to join forces again for COVID-19. There is a mutual respect and shared pride in a joint research operation.

“The value has been in the amount and depth of collaboration that we’ve been able to establish, and just knowing the institutional processes intimately and, to some degree, the commonalities that they share,” Adebamowo said. “You’re not worried about going through a whole different type of institutional engagement with their own rules and personalities.”

The other collaborators include Shana Ntiri, MD, MPH, assistant professor of family and community medicine, UMSOM, and medical director, Baltimore City Cancer Program at UMGCCC; and Sandra Quinn, PhD, MEd, professor and chair,  Department of Family Science, and senior associate director, Maryland Center for Health Equity, UMCP School of Public Health.

Adebamowo is interested in finding out from the survey what is most affecting the optics of the vaccine. Is it information from the news media that might not be complete about the decades of research developing messenger RNA vaccines? Or is it a historical fissure between the medical and African American communities? Or is it a matter of morality or politics?

“Now that there’s a vaccine, are some of those expressions going to continue and transmit forward to affect the optics of the vaccines?” Adebamowo said.

Most of the country is trying to get crib notes on vaccinology and medical research. Naturally, people have questions.

“A lot of the things medical researchers and epidemiologists do in the dark were brought out to light during COVID-19 because there was so much pressure,” he said.

Soon, those answers will come through the survey to help shape messaging to address skepticism.

 

 

1/29/21

Click here to read the full article.

By  and 

[Excerpt:]
But a communications expert questioned whether the campaign might actually create more frustration as people seek a product that remains in short supply.

“If you’re dealing with an issue of trust, this kind of campaign might actually work against that, especially if you’re dealing with not having enough vaccine for people,” said Paola Pascual-Ferrà, associate professor of communications at Loyola University Maryland.

Linda Aldoory, a professor of health communications at the University of Maryland, said she was encouraged by the initial crafting of the campaign, especially as it leaned on trusted figures in the community — pastors, community leaders, local celebrities — something that’s “been shown time and time again to be a really effective way to reach the people you want to reach.”

She added that the state should consider on-the-street marketing — delivering flyers or pamphlets through churches or supermarkets, for example — to reach an older population. A frequent request from older residents during community health campaigns, Aldoory said, is for “something I can put in my purse” or take home to pass along to a friend or neighbor.

David Nevins, a public relations executive and president of Nevins & Associates in Baltimore, said some might see a marketing campaign as counterintuitive given how many people are desperately hunting for the few available doses.

“There’s a huge number of people for whom marketing is obviously not needed,” Nevins said. “But we’re also aware of the fact that there are a number of good people who are nervous and scared and have a bit of trepidation about the efficacy of the vaccine and the ultimate safety of the vaccine.”

Martha McKenna, a Democratic media consultant, applauded the launch as “a good first step.” But she said the state appears still to be struggling with getting out information about how to sign up for appointments and actually get a dose. The process currently involves not only signing up for local health department wait lists but scouring numerous other providers — pharmacies, clinics, hospitals — for possible appointments.”

“We should be making sure people have a 1-800 number they can call if they don’t have the internet,” McKenna said. “Where can you get the vaccine? When can you get the vaccine? How easy is it going to be to get the vaccine? That’s going to be the next step.”

The first two vaccines, produced by Pfizer/BioNTech and Moderna, became available in Maryland in mid-December, initially for hospital workers and residents and staff of nursing homes, which have been hard hit with infections and deaths.

State health officials have been concerned that there initially has been a low vaccination rate, with more people declining the shot than expected. In the first weeks, only 30% of eligible health care workers took their first of two doses of the vaccine, a number that’s now closer to 80%, Hogan said. Earlier this week, Johns Hopkins estimated participation among its employees at about 50%.

“We were a little bit surprised, as were the hospitals, at the reluctance of some of the health care workers,” Hogan said.

The initial rollout also has been slow, with less than half the doses received in Maryland so far actually being administered, according to data from the U.S. Centers for Disease Control and Prevention. The state Department of Health’s estimate of doses used is higher, at 56%.

In the weeks since, eligibility has expanded significantly, now including all residents age 65 and older, first responders, some government officials, long-term care residents and staff, educators and certain essential workers. Many, including seniors, have reported difficulty in securing vaccination appointments through hospitals, pharmacies and local health departments.

Some local health departments aren’t providing shots to all those eligible, instead focusing on those 75 and older.

 

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